Google Analytics (GA4)

Once you connect a Google Analytics 4 property, CrowdChange automatically tracks pageviews and fires structured events for the key moments in the donor journey — from viewing a campaign to completing a transaction. Events are sent from both the main platform and embedded donation forms. Every URL change is tracked as a pageview event. All events include a context property indicating the source:

Value	Description
`platform`	Event fired from the main CrowdChange platform
`embed`	Event fired from an embedded donation form

Events

Event names that are tracked by Google Analytics. Checkout:

Description	Path	Event Name
User views donation page	/donate	Donate: View Page
User views `Pay for Pledge` page	/donate	Donate Pledge: View Donate Page
User clicks “Donate”	/donate/submit	Donate: Submit
Transaction succeeds	[path]/success	Donate: Completed
Transaction fails	[path]/failed	Donate: Failed
User views `Thank you` page after transaction is completed	[path-to-page]	Donate: Thank You
User selects amount from Donation Bar preset amount	[path-to-page]	Clicked: Donation Bar: Button #[number]
User selects `Other` on Donation Bar	[path-to-page]	Clicked: Donation Bar: Other

List of fundraisers (main page):

Description	Path	Event Name	Data
User changes organization filter	/fundraisers/organizations	Fundraisers: Organization	`{ value: id }`
User sorts fundraisers	/fundraisers/sort	Fundraisers: Sort	`{ value: sort }`
User filters fundraisers	/fundraisers/filter	Fundraisers: Filter	`{ value: filter }`
User searches for a fundraiser	/fundraisers/search	Fundraisers: Search

Fundraiser:

Description	Path	Event Name
User clicked “Setup banking”	[path-to-page]	Clicked: Fundraiser: banking-setup
		Clicked: Donate Button (Multiple Options - Toggle Dropdown)
		Clicked: Create Page, Start/Join Teams Button - Toggle Dropdown
		Clicked: Create Page Button
		Clicked: Join Team: From Team Button
		Clicked: Join team: from personal page Button
		Clicked: Sponsors Button
		Clicked: Create Page, Start/Join Teams Dropdown - Join Team
		Clicked: Create Page, Start/Join Teams Dropdown - Start a Team
		Clicked: Create Page, Start/Join Teams Dropdown - Create a page
		Clicked: Donate Button (Multiple Options Dropdown - Donate in General)
		Clicked: Donate Button (Multiple Options Dropdown - Donate to Team)
		Clicked: Donate Button (Multiple Options Dropdown - Donate to page)

Personal Pages:

Description	Path	Event Name
User views personal page creation page	/page/create	Create a personal page: View page
User creates a personal page (regular flow)	/page/create/completed	Page Created
User closes self-donation prompt	[path-to-page]	Closed donate own page modal
	[path-to-page]	Clicked: Fundraiser Page Strength: add-custom-image
	[path-to-page]	Clicked: Fundraiser Page Strength: add-custom-message
	[path-to-page]	Clicked: Fundraiser Page Strength: donate
	[path-to-page]	Clicked: Fundraiser Page Strength: share
	[path-to-page]	Clicked: Fundraiser Page Strength: email-list

Teams:

Description	Path	Event Name
User views team creation page	/team/create	Create a team page: View page
User creates a team (regular flow)	/team/create/completed	Team Created

Participant Center:

Path	Event Name
[path-to-page]	Clicked: Fundraiser Page Strength: add-custom-image
[path-to-page]	Clicked: Fundraiser Page Strength: add-custom-message
[path-to-page]	Clicked: Fundraiser Page Strength: donate
[path-to-page]	Clicked: Fundraiser Page Strength: share
[path-to-page]	Clicked: Fundraiser Page Strength: email-list

Purchase

Note: ecommerce must be enabled in GA settings. When a transaction is completed, a purchase event is sent in GA4 ecommerce format:

gtag('event', 'purchase', {
  context: 'platform',  // or 'embed'
  transaction_id: 1000,
  currency: 'CAD',      // CAD, USD, AUD, etc.
  value: 500,           // total transaction $ value
  coupon: null,         // coupon code if applied

  // items depend on enabled features and fundraiser configuration
  items: [
    { item_id: 'donation',     item_name: 'Donation',        price: 100,   quantity: 1 },
    { item_id: 'cards',        item_name: 'eCards',          price: 20,    quantity: 1 },
    { item_id: 'apparel',      item_name: 'Apparel / Items', price: 49.49, quantity: 1 },
    { item_id: 'ticket',       item_name: 'Tickets',         price: 25.50, quantity: 1 },
    { item_id: 'registration', item_name: 'Registration',    price: 50,    quantity: 1 },
    { item_id: 'sponsor',      item_name: 'Sponsorship',     price: 500,   quantity: 1 },
    { item_id: 'covered_fee',  item_name: 'Covered Fee',     price: 5,     quantity: 1 },
  ]
});

Tag Type Restrictions

The platform applies a GTM allowlist/blocklist alongside the GA4 snippet, restricting which tag types can run on the page. Custom HTML tags are blocked; sandboxed JavaScript templates and Google/pixel tag types are allowed. If you are loading additional tags through GTM alongside GA4, see the Tag Type Restrictions section in the GTM documentation for full details.

Analytics & Tracking

Widgets

Events

Purchase

Tag Type Restrictions

​Events

​Purchase

​Tag Type Restrictions

Events

Purchase

Tag Type Restrictions