Reddit

Reddit Pixel Integration

CrowdChange supports Reddit Pixel browser tracking and optional Reddit Conversions API purchase tracking. Once connected, your Reddit Pixel receives PageVisit, AddToCart, and Purchase events. If a Reddit Conversions API access token is configured, CrowdChange also sends completed purchases from the server.

Setup

Go to Admin -> Layout Settings -> Meta & Analytics
Scroll to the Reddit pixel section
Enter your Reddit Pixel ID, for example t2_xxxxxxx
Optional: enter your Reddit ads account ID
Optional: enter your Reddit Conversions API access token
Click Save

The browser Pixel snippet is automatically injected into every page once the Pixel ID is saved. Conversions API tokens are stored as write-only encrypted values; leave the token field blank to keep an existing token.

Tracked Events

PageVisit

Fired automatically on page load and virtual page navigation.

rdt('track', 'PageVisit');

AddToCart

Fired when an item is added to the checkout cart.

Parameter	Type	Description
`currency`	`string`	ISO 4217 currency code, for example `USD`, `CAD`
`value`	`number`	Total value of the item payload
`itemCount`	`number`	Sum of item quantities
`products`	`object[]`	Array of `{ id, name, category }` objects

Example payload

{
  "currency": "CAD",
  "value": 50,
  "itemCount": 1,
  "products": [
    {
      "id": "registration",
      "name": "Registration",
      "category": "registration"
    }
  ]
}

Purchase

Fired when a donor successfully completes a transaction.

Parameter	Type	Description
`currency`	`string`	ISO 4217 currency code
`value`	`number`	Total transaction amount
`transactionId`	`string`	CrowdChange transaction ID
`conversionId`	`string`	`transaction_<transaction_id>` dedupe identifier
`products`	`object[]`	Array of `{ id, name, category }` objects

Example payload

{
  "currency": "CAD",
  "value": 100,
  "transactionId": "1000",
  "conversionId": "transaction_1000",
  "products": [
    {
      "id": "donation",
      "name": "Donation",
      "category": "donation"
    }
  ]
}

Server-Side Purchase Tracking

When both a Reddit ads account ID and Reddit Conversions API access token are configured, CrowdChange sends a server-side Purchase conversion.

Field	Description
`click_id`	Captured `rdt_cid` URL parameter when available
`conversion_id`	`transaction_<transaction_id>`
`transaction_id`	CrowdChange transaction ID
`item_count`	Purchased item count
`currency`	Transaction currency
`value`	Transaction value in minor currency units
`value_decimal`	Decimal transaction value
`email`	SHA-256 hashed donor email when available
`external_id`	SHA-256 hashed CrowdChange user ID when available
`ip_address`	Request IP address
`user_agent`	Request user agent

Ad-network failures are logged and do not interrupt the donor checkout flow.

Click ID Attribution (`rdt_cid`)

When a visitor arrives via a Reddit ad, Reddit may append rdt_cid to the URL. CrowdChange captures this value in the browser session and passes it to the server-side conversion as click_id. CrowdChange also reads the _rdt_uuid cookie when present for future server-side attribution support.

Verifying Your Setup

After saving your Pixel ID:

Visit any page on your platform and confirm Reddit Pixel loads from https://www.redditstatic.com/ads/pixel.js
Navigate between pages and confirm PageVisit events fire
Add an item to the cart and confirm AddToCart fires
Complete a test transaction and confirm Purchase fires with the expected value, currency, and conversionId

If you configured Conversions API, verify the server-side purchase in Reddit Ads reporting or diagnostics.

Additional Information

See Reddit Pixel docs and Reddit Conversions API docs for further information.

Analytics & Tracking

Widgets

Reddit Pixel Integration

Setup

Tracked Events

PageVisit

AddToCart

Purchase

Server-Side Purchase Tracking

Click ID Attribution (`rdt_cid`)

Verifying Your Setup

Additional Information

​Reddit Pixel Integration

​Setup

​Tracked Events

​PageVisit

​AddToCart

​Purchase

​Server-Side Purchase Tracking

​Click ID Attribution (rdt_cid)

​Verifying Your Setup

​Additional Information

Reddit Pixel Integration

Setup

Tracked Events

PageVisit

AddToCart

Purchase

Server-Side Purchase Tracking

Click ID Attribution (`rdt_cid`)

Verifying Your Setup

Additional Information